In a new report released by Google, users now watch an astonishing 1 billion hours of video on a daily basis. As more internet users spend time on native and web apps, inventory for video ads will build up given the increasing accessibility to faster and cheaper internet, the growing internet population, and the increasing simplification of video content creation tools. The growth in demand for video ads will be driven by the consumption of more instant/live content. While TV is bound to keep its edge as the leading cost bucket for video advertisement, digital video ads have been projected to grow at a faster rate. How do they stack? Firstly, a peep into the future. The commonality for all four is video ads. While Alphabet and Facebook have gazed beyond the surface into far-reaching possibilities via YouTube and Instagram, it is hard to justify the same for other platforms like Snap ( SNAP) and Twitter ( TWTR). For Facebook ( FB), it is the reach of the social network buoyed by Instagram, Facebook Messenger, and WhatsApp. Better still, advertisement money on steroids because the current generation of tech giants have carefully shrouded their cash machine from us in the pursuit of moonshots.įor Alphabet ( NASDAQ: GOOGL), it is AdWords and YouTube. Some game-changing innovations later, the chart above reveals the new global giants. The oil boom of the 90s meant the likes of Exxon Mobil ( XOM) and General Electric ( GE) were the most valuable stocks on planet earth by market cap during the turn of the millennium. ![]() ![]() Welcome to the herd mentality and the struggle to fit it.
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