![]() “Potentially, yes,” says Iida, meaning we could be getting video-focused cameras from Fujifilm in the future. Will Fujifilm create dedicated video cameras? What the company pays most attention to is things like smartphones’ usability and shooting options. “The quality and functionality – we have to watch that segment very carefully, especially considering our entry-level mirrorless cameras,” says Iida. Fujifilm’s entry-level mirrorless cameras can get pretty competitive with smartphones, considering those offer entry-level cameras and practically everyone has one. “Our biggest potential challenge is from smartphones, not competitor cameras,” says Iida. When asked which competitive products Fujifilm pays attention to, Iida responded that while his company does pay attention to the major brands, they’re also very carefully watching smartphones. Fujifilm is keeping a close eye on smartphones “We have more to do, more speed, 4K/60p We would really like to attract videographers to the GFX cameras as well,” he says. Iida says Fujifilm still had a lot more to do – directly referring to their system’s speed. From there, he toyed with the idea of extending recording times and making the meanus more usable for still and video shooting with the X Series. To Iida, the first step to Fujifilm’s video future is to release this 100MP camera. It will be in a more SLR style with a detachable viewfinder. The coming 100MP will be the first 4k/30p GFX camera according to Fujifilm. Now it has a lineup of video shooters and a forthcoming 100MP camera in the works. It’s true Fujifilm was slow to introduce video features into their cameras. What’s Fujifilm’s video strategy for future cameras? As he mentions, he doesn’t want Fujifilm’s systems to start cannibalizing each other. Iida’s reasoning why Fujifilm has no future in the full-frame market because he believes his company will be stronger if they systems stay independent from each other. We’re happy to stay with two completely independent systems.” If we entered full-frame would just start cannibalizing each other. ![]() We don’t see any point in Fujifilm entering that market, particularly since we have good APS-C and medium format systems. ![]() Because we don’t have that legacy – luckily or unluckily. When asked if Fujifilm will ever enter the full-frame market, Iida answered: However, that doesn’t seem to concern Fujifilm. Full-frame mirrorless is the future format for cameras, as it is evident with the sales and companies investing into the technology. Now, Canon, Nikon, and Panasonic have announced their own full-frame systems in hopes of capturing some of the market. Prior to this year, Sony was pretty much owned the market. There truly is a full-frame market war going as you read this. Fujifilm will “never” enter the full-frame marketĭPReview lead into their question talking about legacy makers making taking the plunge into the full-frame mirrorless market. But most importantly, Iida confidently stated that Fujifilm will never make a full-frame camera. They discussed the future of Fujifilm as well as the challenges of 100MP. Iida spoke about why Fujifilm will never go full-frame and what the future holds.Ī wide variety of important topics we discussed in the interview. All companies with the best technicians in the repair and servicing of Fujifilm products.īelow are listed addresses, telephone number, fax and opening days of the Fujifilm Service Repair Centers in Riverside, California.Toshihisa Iida, Senior Manager of Sales & Marketing in Fujifilm's Optical Device & Electronic Imaging products divisionĭPReview interviewed Fujifilm’s Toshihisa Iida at this year’s Photokina. Full list of all Fujifilm Service Repair Centers in Riverside, California.
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